Lockdown Posts on Allstate NI Social Media Channels Go Viral!

Published: May 22, 2020

On May 22nd we received a message to the Allstate NI Facebook inbox from the sister of an employee regarding her 'annoying' brother.

We thought there was an opportunity to respond in the same humorous tone to engage with our audience, providing light-hearted relief in uncertain times.

Two phones with a chat dialogue.

An Allstate NI employee, Jade Truffitt posted a copy of the message on her personal LinkedIn profile to share the humour. Jade tagged us in her post and within 5 days had over 380,000 views, 6,600 reactions and 220 comments on LinkedIn.

On Facebook we reached over 17,000 people, 6,000 engagements and nearly 500 reactions. It was great to see the message and response made people laugh as much as we did — we're sure a lot of people can relate to how Stephen's sister felt!